First impression of the protein pudding upon opening the can "It looks like pudding but the color is kinda light." It wasn't a dark chocolate color that I'm used to seeing with Jell-o pudding. I gave it a sniff - not much of a chocolate smell either. I decided to dive in with my spoon and give it a taste test. My opinion - not very chocolatey. In fact, I found it rather light and not very sweet at all. The taste wasn't bad but it certainly wasn't chocolatey either. If I was craving chocolate, this is not something I would buy. It tasted okay but if you are someone who enjoys a sweet chocolate, then I'm afraid you won't find it here. In my opinion it is just an okay tasting protein pudding. The texture was like pudding and I found it very filling. At 30 grams of protein in a can - of course it's filling.
I'm pretty sure GNC sells this for $3 a can. I personally won't be purchasing it. If I'm craving pudding I'll just make my own. :) If you prefer a light flavored pudding that's not overly chocolatey then you may just like this!